The role of inter-government relations through formal organisations is also examined. An understanding of the global environment and strategies that multinational firms deploy to be effective in a complex and dynamic world. The course explains different approaches to how managers choose appropriate strategies that are consistent with the needs of philosophy and resources available, and equips students with a rigorous theoretical base, sound analytical skills and practical applications in international business operations. An analytical and strategic framework for international marketing, enabling students to define problems and issues that they may encounter in international marketing.
This course provides a sound knowledge and understanding of international trade theories and applications, and some knowledge of international economics. A systematic analysis of a representative range of analytical issues in international finance and investment against the background of global financial markets.
The course examines the international monetary system and analyses exchange rates, their determinants and their relationship to significant economic factors, and applies investment, financing and dividend decisions of firms to an international setting. A systematic and logical application of management concepts and techniques to firms working in multi-national and multi-cultural environments. The challenges for international management that reflect dynamism and the increasing unpredictability of global events. An independent research study, building on their research understanding and expertise developed in other courses to examine a specific business topic, issue or area.
Students must demonstrate an understanding of the practical significance of the research project undertaken, and must explain the implications of the results for further research. This course examines selected issues in financial reporting and accounting from both theoretical and practical application perspectives, including current developments in financial reporting in New Zealand and overseas.
The main concepts of auditing and their application in the functional areas in a business organisation. Students develop and systematically apply an entrepreneurial approach to create a small business and exploit opportunities that may be commercially successful.
T Stands for Technological
The course focuses on managing the early growth of newly established businesses, and covers the needs of businesses. In particular, the course aims to create an opportunity for students to develop their interpersonal, intercultural and workplace skills, while applying the technical knowledge and skills learnt in class to a real business.
An insight into various aspects of leadership. The course employs theoretical concepts and models from an international business perspective and is designed to help students to develop their own leadership potential in preparation for managerial roles. The theoretical and practical foundation for the conception and application of performance measurement and management control systems in an organisation.
Students will make use of theoretical concepts, paradigms and frameworks in actual cases and learn to use analytical and innovative thinking to determine solutions and recommendations to issues relating to performance management and control. An integration of traditional and modern economic development theories with practical integration. The main focus of this course is the analysis of the development process of developing countries and identifying the problems and barriers third world countries face in achieving developmental goals.
An examination of different theoretical arguments that underpin the ethical issues in business organisations.
International Business, 3rd Edition
The course covers the ethical challenges and dilemmas faced by different stakeholders, and other issues relating to social ethics that may have a bearing on business. The emphasis is on practical issues relating to ethics and preparing students to deal with ethical challenges in managerial roles. An examination of contemporary issues in services marketing which includes managing and delivering quality services in a dynamic global environment. The role of multinationals and marketing of their global services.
Case studies from different industries, such as banking, airlines and management consultancy, are used to enable students to appreciate the critical role of services marketing. Students are required to choose a new business idea, investigate all aspects of the new venture, and prepare a comprehensive business plan, including preparation of a research-based feasibility study, development of operational and marketing strategies, forecasting and budgeting, and presentation to potential investors.
The project includes undertaking a consumer and trade survey, and the results are presented orally to a panel of teaching staff. Basic skills for designing, configuring and maintaining a website on the internet using open source Joomla as the web authoring software tool. Though not intended to transform students into programming or IT specialists, students will gain a thorough understanding through theory and practice of web-based architecture and associated technologies.
This course will equip students with the knowledge of how to harness the web and other digital technologies as effective marketing tools for organisations, and will give them the skills to make critical decisions to leverage the benefits of an integrated e-marketing strategy for a business. The course examines the regulatory framework, and the trends, patterns and future of world tourism. This course presents a systematic examination of international and domestic tourism in New Zealand and introduces the concept of sustainable development in relation to the tourism industry.
An introduction to the fundamental principles of economics in business decision-making and the role it plays in everyday life and government policy-making. The aim of this course is to introduce basic marketing principles and concepts to students. Upon completion of this course students will have gained an appreciation of and confidence in applying this understanding to real-life situations arising in their marketing careers. The aim of this course is to enable the student to understand the management practices of the front office and its interrelationship with other departments in an accommodation establishment.
Students will understand that excellent travel experiences are only possible if the organisation has a clear idea of what it wishes to deliver, how it will plan the delivery, who will deliver it.
This course therefore considers customer orientation, planning, recruiting and the importance of training the right staff. It also addresses designing the environment to deliver the service, and listening very carefully to staff and to the customer to resolve issues or learn about opportunities for further improvements or new developments. An overview of the legal system with emphasis on its impact on the tourism and hospitality business environment. The course examines the nature of law and legal process on a broad basis, their interactions with political, business, tourism and hospitality industries, and provides an understanding of tourism and hospitality regulations on an international and regional basis.
An introduction to the role of marketing in the hospitality, travel and tourism industries, covering consumer behaviour, strategic planning, market segmentation and use of the marketing mix, and the creation of a marketing plan. A systematic framework for human resource management and planning, including the role and importance of communication within tourism and hospitality enterprises.
An understanding of the main environmental, social, cultural, economic and financial impacts of tourism on host communities, and how to optimise the positive impacts and control or minimise adverse impacts. The geography and cultures and their role in tourism of the Asia-Pacific region, examining and analysing the role of social-cultural, political and economic factors in shaping the nature of tourism in the Asia-Pacific region, and developing students' understanding of the region's political and economic environments influencing tourism.
This course provides an understanding of the meaning, development and components of heritage tourism, and enables students to develop an understanding of the central issues of authenticity and interpretation. The course incorporates field trips to heritage attractions to help students understand the nature and challenges facing heritage tourism attractions. This course introduces the core principles related to sustainable tourism, highlighting their management implications for the tourism operating environment at the local community micro , national and international macro levels.
Topics covered in the course include: evolution of sustainable development; socio-cultural, economic, and environmental dimensions of sustainable tourism. Students will identify both the positive and negative impacts of tourism development, and propose management strategies for tourism businesses to enhance environmental and community sustainability. Students will analyse and evaluate a variety of different case studies of sustainable business models in tourism operating environments at a local, national and international level.
This course develops a theoretical understanding of the significance and implications of gastronomic tourism within the global tourism and hospitality environment. Through an analytical approach different perspectives of gastronomic tourism will be studied including cultural and social dimensions of food and the implications for cities and destinations. Students will explore different aspects of food, wine and beverage tourism including customer motivation, product and experience. This course offers a placement in a tourism establishment and the expectation of at least hours of practical work place experience.
This practical component is matched by the requirement to keep a detailed log of experiences and to use a systematic review process to analyse and provide a wider context for the experience. The analysis will include reviewing the strategic goals of the enterprise and evaluating various departments and legislation relating to the New Zealand tourism industry, and an assessment of different customer needs and the provision of services to satisfy those different requirements.
This course requires students to choose a new business idea within the tourism or travel industry, investigate all aspects of the new venture, and prepare a comprehensive business plan including the preparation of a research-based feasibility study, development of operational and marketing strategies, forecasts and budgets, and presentation to potential investors. Students are required to present their results orally to a panel of teaching staff.
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This course will provide students with knowledge and understanding of trends and event marketing, coordination of international, national, regional and local events, and successful management. This course will help students develop and systematically apply an entrepreneurial approach to create a small business and exploit opportunities that may be commercially successful.
It focuses on managing early growth of newly established businesses and covers the needs of businesses in the tourism industry with particular emphasis on the entrepreneurial environment of the Asia-Pacific region. This course is intended for students who plan to pursue careers as managers, executives or entrepreneurs in travel agencies, tour operations, airlines, airports, ground transportation, the cruise industry, transportation research and planning, consultancies and government.
Develop an understanding of tourists' behavioural characteristics that underpin evolving tourism demand. An introduction to ecotourism that will provide students with the meaning, development, planning and management of this concept, and how stakeholders may reap its benefit with minimum social and ecological impact. This course will provide an in-depth knowledge of tourism policy, planning and development, and various aspects of planning in New Zealand and the Asia-Pacific region.
It will provide students with the ability to analyse the economic, socio-cultural, environmental and geographical factors that affect tourism, and how this knowledge can be used to provide appropriate plans for sustainable tourism development. Students will undertake an independent research study in a topic of their interest in the field of travel and tourism, building on their research understanding and expertise developed in other courses to examine a specific topic, issue or area.
This practical component is matched by the requirement to keep a detailed log of experiences and then using a systematic review process to analyse and provide a wider context for the experience. The analysis will include reviewing the strategic goals of the enterprise and evaluating various departments and legislation relating to the tourism industry, and an assessment of different guest needs and the provision of services to satisfy those different requirements.
Students will work for hours in the establishment and a contract of services between the student and the establishment will be provided including a job description and work hours. A presentation of their work experience will also be required.
A perspective on regional and global strategies of multinational enterprises | SpringerLink
The practical applications of utilising accounting data are also examined. The relationship between information systems and corporate strategy, the understanding of how information systems enable radical change, and the interaction between information systems and company stakeholders. The impact of economic policy on managerial decision-making, market structures and corporate performance.
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Types of financial resources available to international companies, including the external capital market, acquisition cost and utilisation of capital, taxation, investment, risk and financial policy. A study of marketing concepts and principles, environmental and competitor analysis, strategic planning and strategy formulation, market segmentation, target marketing, market positioning and the marketing mix. Frameworks for defining the direction of the organisation over the long-term, the achievement of advantage through the configuration of its resources, and the flexibility required to meet the needs of changing environments and expectations.
Key elements of HRM and the role of culture, training and development, and group management on policy and practice in domestic and international organisations. How laws regulate business activity, requirements for legal knowledge by managers, decision-making in the context of dynamic legal systems, international law and agreements, as well as associated international legal principles. The major design, operation and control problems of production and operations management in manufacturing and service organisations including product and service design, facilities, location and layout, materials management and forecasting, purchasing and inventory control.
Cultural influences on work behaviour in the context of international business including individual and group behaviour, leadership, communication, motivation, influence, change and cross-cultural relationships. An overview of the various quantitative techniques available to management and used in contemporary business settings. Principles and practices in leadership, motivation, teamwork and relationship management across organisational and value chain boundaries.
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