Other DME companies, however, saw an opportunity to be exploited.
They ruthlessly assessed the healthcare marketplace. Successful DME entrepreneurs realized quickly that healthcare is now being shaped by economics, managed care, rapid innovation, strongly-stated customer preferences, digital marketing, and new direct access to DME products.
Companies That Thrive During Tough Times Share These Traits
They partnered with investors and capital. They also brought in new investors, especially private equity groups PEGs that had abundant financial resources and saw an opportunity for disruptive innovation.
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They adopted a millennial perspective. They sharpened their strategic clarity.
Top 12 business strategies to thrive in tough times!
Traditional DME companies often had a general sense of their strategic goals rather than a precise understanding of what would be necessary to succeed in a changed and changing marketplace. They focused on precise execution.
In the past, DME companies often had good, but general plans for the future. However, few were able or willing to execute those plans with precision.
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